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Innova Market Insights data reveals that fragrance launches are on the rise globally — with Europe leading by accounting for over half of these introductions. While most new launches are targeted toward women, unisex fragrances are rapidly gaining popularity. Notably, “celestial scents” is emerging as a trend, drawing inspiration from the moon and stars.

Innova Market Insights data indicates that consumer demand for natural ingredients is increasing. Skin care was the leading category for botanical claim launches in personal care, while Asia was the leader of this trend. Herbs was the leading fragrance for botanical launches.

Innova Market Insight data indicates a 4% compound annual growth rate in global hair care launches between July 2019 and June 2024. Nearly half of these launches came from Europe, with shampoos representing one-quarter of total launches. Ethical claims were the top product positionings in hair care, while launches featuring microbiome support saw a significant rise with an 88% CAGR over this period.

Innova Market Insights data indicates that sustainable claims in beauty product launches increased by 21% from July 2019 to June 2024. Europe accounted for over half (52%) of these launches, with face and body cosmetics leading the way in sustainable beauty offerings.

Innova Market Insights data shows a 31% average annual growth in vegan claims for cosmetic launches between April 2019 and March 2024. Face foundations and illuminators are at the forefront of these vegan launches, while eye mascaras are rapidly gaining momentum.