Flavex Sepawa Congress 2025
Key trends

Product innovation

A curated spotlight on emerging trends showcasing innovative products in the beauty, cosmetic and personal care markets.

Trend analysis

Informative visual overviews of the latest innovations, trends and market insights that are shaping the beauty, cosmetic and personal care industry.

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Biodegradability claims increase for personal care

Biodegradable claims are gaining momentum in personal care, with Innova Market Insights data indicating an 11% average annual growth between April 2020 and March 2025. Europe leads the charge in the sustainability trend, and hand, body, and shower products are the most launched category. Notably, biodegradable claims are also on the rise in the global fragrance market, signaling a broader shift toward eco-conscious beauty.

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Children’s care launches

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Beauty of aging

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Anti-pollution solutions

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