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Skin care trends in North America

Skin care trends in North America

Facial skin care is essential for maintaining healthy and vibrant skin. The prioritization of self-care and wellness drives the demand for effective and innovative facial skin care products. Proper facial skin care can help prevent premature aging, protect against environmental damage, and address specific skin concerns, leading to improved confidence and overall well-being.
Collagen’s contribution to anti-aging and animal-free skin care
Collagen’s contribution to anti-aging and animal-free skin care
The beauty industry is increasingly developing anti-aging solutions that incorporate collagen because it helps improve skin elasticity and hydration while reducing the appearance of wrinkles. Anti-aging solutions are gaining popularity due to consumers demanding youthful, glossy, and hydrated finishes from their products. According to Innova Market Insights’ Beauty & Personal Care 2025 Survey, 50% of consumers globally are interested in collagen for its anti-aging properties. Moreover the market researcher finds that 31% of consumers want collagen in their functional food and beverages to enhance skin, hair, and nails. Major beauty brands like Estée Lauder, Givaudan, and Beiersdorf have developed creams and serums using collagen that boast reduced wrinkles and skin barrier decay.
Collagen innovation
Collagen innovation
Innova Market Insights’ data indicates a 13 % compound annual growth in personal care launches with collagen support between October 2019 and September 2024, with Europe leading the launches. Nearly one-third of launches were facial/neck moisturizers, while shower products were gaining ground. In addition, 65% of launches with collagen support also contain an anti-aging claim.  
Crafting Creative Confectionery
Crafting Creative Confectionery

In this edition you will learn more about:

  • Top 5 Confectionery Trends, Vertical Farming & Cacao, “Reverse” Preservatives, Protein Enrichment
  • Dairy’s Approach to Innovation, Vanilla’s Paradox, EU Smoke Ban Spurs Flavor Innovation, Global NPD
  • Creative Confectionery, Milk for a New Era, Fertility Supplements, Sweet Appeal Drives NPD
  • Candied Treats, Responsible NPD, Plant-Based Gastronomy
  • View from the Top: Olivier Roques, CEO & Executive Board Member, Beneo

Latest headlines

Wype answers call for waste-free wet wipes with gel solution
A woman holding Wype's gel over her butt.
UK wellness brand Wype has launched a gel formulation infused with aloe vera and chamomile extract that turns traditional toilet paper into wet wipes. The science-backed solution aims to reduce the environmental impact of wet-wipe waste and cater to modern consumers seeking eco-friendly alternatives. 
Groupe Berkem strengthens active cosmetics portfolio through Laboratoires Eriger acquisition
Hands holding three test tubes with liquids of different colors.
Groupe Berkem has announced the acquisition of Laboratoires Eriger and its patented encapsulation technology, PhytoVec. The move aims to strengthen and expand the French bio-chemical manufacturer’s reach in the active cosmetics market. Groupe Berkem will present PhytoVec technology at In-cosmetics Global in Amsterdam, the Netherlands, held from April 8 –10. 
AT Research Partners secures nanotechnology patent for anti-aging skin care
molecular structure
AT Research Partners has received a patent in the US for a carbon fullerene with anti-aging application potential. The nanotechnology targets signs of oxygen decay, eliminates harmful microbes, and blocks harmful UV rays.The research team says: “The inclusion of functional nanoparticles in dermatologic formulations can achieve anti-aging efficacy by naturally improving the skin environment and delivering long-lasting protection that offers a comprehensive approach to skin care.”
Spectra Packaging designs prevented ocean plastic bottles for body care
Bottle of sea kelp formula on rock with ocean behind
Spectra Packaging has made luxury and sustainable bottles for Scottish Fine Soaps Sea Kelp range as the company celebrates its 50th anniversary. The 300 mL and 500 mL soap bottles are made from prevented ocean plastic (POP) and post-consumer recycled (PCR) materials.Spectra also designed a color gradient using a high-mesh screen process on natural and translucent bottles, aiming to promote Scottish Fine Soaps’ “luxury identity.” The bottles can be paired with a selection of pumps.
Walgreens Boots Alliance to be sold to private equity firm Sycamore Partners
A phone with the WBA alliance stock open.
Walgreens Boots Alliance (WBA) has agreed to be acquired by an entity affiliated with New York private equity firm Sycamore Partners, as part of a strategy to turn around the business.The total value of the transaction represents up to US$23.7 billion, according to a company statement. WBA shareholders will receive US$11.45 per share in cash at closing of the Sycamore transaction, which remains subject to the usual regulatory approvals. 
Global nutrition trends 2025
Young couple eating in kitchen.

Nutrition Insight

Nutrition is vital in promoting overall well-being, supporting physical health, and enhancing mental and emotional resilience. As consumer preferences evolve, the demand for functional foods, natural ingredients, and affordable nutrition rises. Through Innova’s 360 analysis of the latest global nutrition trends, we uncover how generational shifts, financial priorities, and technological advancements shape the food and beverage industry.
Highlighted features
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Regulatory News

US trade wars: Canada imposes retaliatory tariffs as cosmetics firms face upheaval

Canada has applied 25% tariffs to a list of goods worth CA$30 billion (US$20.8 billion), including cosmetics, “in response to unjustified US tariffs.” The move coincides with the appointment of Canada’s new prime minister, Mark Carney, who has vowed to win the trade war with the US and spent a significant portion of his acceptance speech addressing the issue. The back-and-forth tariffs leave Canadian and US cosmetics companies confused about how to proceed with their business operations. 

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Home Care Products

Global air care trends and consumer preferences

Busy lifestyles and evolving wellness priorities drive global consumers to seek fresh, pleasant environments. Air care products offer convenience, enhancing homes with refreshing scents and a sense of comfort. Innova’s Insights360 research highlights the global market trends of air care products, including purchasing penetration, consumption frequency, claims, and product attributes. It also highlights what may develop in the future of the air care market.

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Health and Beauty

International Women’s Day: NGOs urge personal care industry to address period poverty

The personal care industry plays a major role in perpetuating global period poverty, and while some companies have taken strides to reduce the problem, it is far from eradicated. This International Women’s Day, we investigate the issue and speak to non-profits who are calling for action. According to the UN, period poverty is the inability to afford and access period products, sanitation, hygiene facilities, education, and awareness to manage menstrual health. 

Personal care focus

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Focus on fragrancesMar2025

Innova Market Insights data reveals that fragrance launches are on the rise globally — with Europe leading by accounting for over half of these introductions. While most new launches are targeted towa...

Product innovation

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Novel Neurocosmetics Mar 2025

As consumers increasingly seek products that integrate beauty and wellness, neurocosmetics have emerged as a promising solution for nurturing both skin and mind. Backed by advances in psychodermatology and neuroscience, companies are leveraging the mind-body connection to develop personal care products that deliver scientifically driven mental wellness and mood-boosting benefits.

Trend analysis

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Collagen innovationMar 2025

Innova Market Insights’ data indicates a 13 % compound annual growth in personal care launches with collagen support between October 2019 and September 2024, with Europe leading the launches. Nearly one-third of launches were facial/neck moisturizers, while shower products were gaining ground. In addition, 65% of launches with collagen support also contain an anti-aging claim.  

Multimedia

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Video07:24
Hyléance Company: Balancing functionality with appearance for refillable cosmetic packaging

The beauty industry is integrating refillable packaging solutions into multiple sectors to offer consumers more environmentally sustainable packaging options. Alexis Hervatin, marketing director at Hyléance Company, discusses how the company balances functionality and aesthetics when designing...

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Webinars
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Video5:19
Packaging Innovations 2025: Aptar Beauty flags fragrance refills as incoming solution
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Webinars10:35
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