SEPAWA Congress 2025: BASF’s #texturewipes tap Gen Z beauty trends
19 Nov 2025 | BASF
At the SEPAWA Congress 2025 in Berlin, Germany, Maren Sievert, business director for Personal Care for Central and Northern Europe at BASF, told us about its #texturewipes. Created for younger consumers, the concept offers a range of trending textures powered by innovative technologies. Sievert says 83% of Gen Z women purchase beauty products based on TikTok recommendations. With #texturewipes, BASF aims to support customers and their evolving needs.














