In-cosmetics Global 2025: IFF gamifies the beauty industry with Xelestia
14 Apr 2025 | IFF
IFF (International Flavors and Fragrances) presented its new Xelestia range at In-cosmetics Global 2025 in Amsterdam, the Netherlands. Interactive digital worlds inspired by each hair and skin product complimented the collection. The trade show attendees could explore each world through a game that takes the player through a series of quests to inform the player of the ingredients used in the beauty products.
