Beauty of aging

Jun 2025

Innova Market Insights data indicates +11% growth in anti-aging claims for Personal Care launches from 2020 to 2024. Skin Care is dominating the anti-aging space, but Body Care is picking up the pace.

Antiperspirant advancements

Apr 2025

Innova Market Insights data shows a 6% increase in global antiperspirant launches from 2020 to 2024. While consumers prefer spray antiperspirants, roll-on launches are also on the rise. Additionally, there is a growing emphasis on microplastic-related claims in NPD.

Collagen innovation

Mar 2025

Innova Market Insights’ data indicates a 13 % compound annual growth in personal care launches with collagen support between October 2019 and September 2024, with Europe leading the launches. Nearly one-third of launches were facial/neck moisturizers, while shower products were gaining ground. In addition, 65% of launches with collagen support also contain an anti-aging claim.  

Sustainable packaging solutions

Feb 2025

Innova Market Insights data indicates 22% growth for ethical packaging launches for personal care globally from October 2019 to September 2024. Data also shows consumers increasing their purchases of environmentally-friendly packaging.