Innova Market Insights data indicates that the use of mushrooms in Beauty & Personal Care launches witnessed a +49% average annual growth between April 2019 and March 2024. From April 2023 to March 2024, Europe was the leading region for these launches. More than half of launches with mushrooms were in Face/Body Cosmetics. During the same period, snow mushroom extract was the top ingredient used.
Innova Market Insights data shows that collagen continues to establish itself as the top anti-aging essential, with 1 in 2 consumers worldwide interested in collagen as an anti-aging ingredient. Europe leads globally in collagen supplement launches. Collagen Hydrolyzate was the most common ingredient, while collagen type II was the fastest growing for beauty supplements with collagen.
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Innova Market Insights data indicates a +17% average annual growth in Personal Care launches with natural & organic claims. Approximately 58% of these launches took place in Europe. Most of these launches were in the Skin Care and Hair Care categories, with Fragrances showing an increase, indicating new opportunities for innovation.
Innova Market Insights data shows a 13% increase in personal care product launches mentioning marine, sea, or ocean claims & ingredients. More than half of these ocean-derived personal care launches were in Europe. While ocean-derived claims were most common in skin care products, there is also an increase in NPD in hair care.
