Innova Market Insights data indicates that the use of mushrooms in Beauty & Personal Care launches witnessed a +49% average annual growth between April 2019 and March 2024. From April 2023 to March 2024, Europe was the leading region for these launches. More than half of launches with mushrooms were in Face/Body Cosmetics. During the same period, snow mushroom extract was the top ingredient used.
According to Innova Market Insights' Top 10 Beauty Trends 2025, “function over form” ranked #1 on this list, as consumers globally seek long-lasting quality and functionality-driven performance in beauty products. Europe accounted for half of global launches. Lip gloss/balm was the top subcategory, and ethical claims dominated product positionings.
According to data from Innova Market Insights, 39% of male consumers globally use facial skin care products daily. Male-targeted personal care grew by 11% worldwide between July 2020 and June 2025. Nearly half of men’s health product launches took place in Europe, with fragrances accounting for more than half of all male-targeted launches.
Innova Market Insights data suggests that over half of global consumers associate “clean” beauty with natural ingredients. Reflecting this mindset, personal care products boasting natural and organic claims have surged by 18% globally between April 2020 and March 2025. Skin care leads the clean beauty movement with the highest number of launches, while fragrances are quickly emerging as a fast-growing segment in this space.
According to 42% of consumers worldwide, “long-lasting” is the most influential claim when purchasing sun care products. Globally, the sun care category has grown 8% from April 2020 to March 2025. While sun protection remains the most frequently launched subcategory, there has been a notable rise in self-tanning and bronzer product launches, offering consumers alternatives to traditional sunbathing.
Innova Market Insights data indicates a 33% average annual growth in personal care launches with a microbiome-friendly claim between April 2020 and March 2025. Europe accounted for 59% of these launches. The top category was facial/neck moisturizer; meanwhile, mouthwash launches with microbiome claims are surging.
Innova Market Insights data indicates that three in five Millennial and Gen Z consumers globally are willing to spend more on science-backed skin care products. Europe is leading in personal care product launches, followed by Asia, with skin care remaining the dominant subcategory. Additionally, sustainability claims are driving the rise of multifunctional makeup products.
