Innova Market Insights data shows between July 2018 and June 2023, fragrance launches had a 12% average annual growth globally. Europe was the leader of these launches. Women's fragrances dominated product launches, but the male-targeted claim was also in the lead. The rise of ethical claims shows fragrance brands are moving toward more sustainable approaches.
Innova Market Insights data shows that collagen continues to establish itself as the top anti-aging essential, with 1 in 2 consumers worldwide interested in collagen as an anti-aging ingredient. Europe leads globally in collagen supplement launches. Collagen Hydrolyzate was the most common ingredient, while collagen type II was the fastest growing for beauty supplements with collagen.
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Innova Market Insights data indicates a +17% average annual growth in Personal Care launches with natural & organic claims. Approximately 58% of these launches took place in Europe. Most of these launches were in the Skin Care and Hair Care categories, with Fragrances showing an increase, indicating new opportunities for innovation.
Innova Market Insights data shows a 13% increase in personal care product launches mentioning marine, sea, or ocean claims & ingredients. More than half of these ocean-derived personal care launches were in Europe. While ocean-derived claims were most common in skin care products, there is also an increase in NPD in hair care.
