Innova Market Insights data indicates increased personal care and beauty launches that mention marine and sea on the packaging. Half of these products were launched in Europe. Skin Care was the leading category, but Body Care launches grew fastest. Concealers emerge as the fastest-growing subcategory for products that use marine ingredients, and chlorella extract leads the innovation.
Innova Market Insights data shows that collagen continues to establish itself as the top anti-aging essential, with 1 in 2 consumers worldwide interested in collagen as an anti-aging ingredient. Europe leads globally in collagen supplement launches. Collagen Hydrolyzate was the most common ingredient, while collagen type II was the fastest growing for beauty supplements with collagen.
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Innova Market Insights data indicates a +17% average annual growth in Personal Care launches with natural & organic claims. Approximately 58% of these launches took place in Europe. Most of these launches were in the Skin Care and Hair Care categories, with Fragrances showing an increase, indicating new opportunities for innovation.
Innova Market Insights data shows a 13% increase in personal care product launches mentioning marine, sea, or ocean claims & ingredients. More than half of these ocean-derived personal care launches were in Europe. While ocean-derived claims were most common in skin care products, there is also an increase in NPD in hair care.
