Uber Eats and Sephora partnership delivers on-demand beauty to North America
Key takeaways
- Sephora becomes the first prestige beauty retailer on Uber Eats.
- The partnership emphasizes convenience, offering cosmetics delivery across the US and Canada.
- The collaboration signals that consumers are increasingly interested in beauty-on-demand solutions.
Sephora has landed on Uber Eats, allowing users across the US and Canada to access the beauty retailer’s cosmetic offerings via on-demand delivery. Sephora is the first prestige beauty retailer on the platform.
“Today’s consumers want effortless access to their favorite brands — and beauty is no exception,” says Susan Anderson, global head of Delivery at Uber.
“This partnership is about meeting consumers where they are and making it easier than ever to access the products they love, whether for gifting, stocking up on essentials, or solving last-minute beauty emergencies.”
Hundreds of Sephora locations are now listed on Uber Eats. The beauty retailer offers makeup, skin care, fragrance, hair care, and wellness products. The companies say the beauty solutions can be delivered to customers “in as little as 25 minutes.”
“It’s critical for us to seek out all the ways in which we can bring this to life and provide an even more convenient shopping experience for our community,” adds Nadine Graham, SVP and general manager, E-commerce, at Sephora.
Sephora Beauty Insider Loyalty members can link their account and earn loyalty points on Sephora orders placed through Uber Eats.
“Our partnership with Uber Eats unlocks even more ease and immediacy for both our existing and new clients… All Sephora shoppers can continue to get the best of beauty delivered straight to their door, and earn points while doing so through our loyalty program,” says Graham.
On-demand delivery brings Sephora’s cosmetics to doorsteps across the US and Canada. To celebrate the launch, Uber Eats is offering US customers US$10 off their first delivery order of US$50 or more until October 30. Uber One members get a US$0 delivery fee on eligible orders.
Similarly, in January, Ulta Beauty partnered with Instacart to enable same-day delivery of beauty products from over 1,400 Ulta stores across the US.
Sephora’s recent moves
Earlier this week, Sincerely Yours, a skin care brand developed for teenagers, launched exclusively in Sephora stores across the US and online. The product offerings focus on dermatologist-tested, gentle formulations designed for developing and sensitive skin.
Meanwhile, last month, Fenty Beauty and Fenty Skin entered the Indian market through an exclusive partnership with Reliance Retail. The new collaboration introduces Fenty to a broader Indian audience through Reliance’s Sephora India and Tira Beauty outlets.
