Eye shadow trends in the US and Canada spotlight skinification and ethical claims
Eye shadow is a versatile makeup tool that has gained popularity due to its ability to produce different looks, enabling users to express individuality through creativity. Innova Market Insights...
Mask and treatment trends in North America
Masks and treatments have become essential in skin care routines across North America, evolving from occasional indulgences to must-have solutions for targeted concerns. Consumers seek effective...
Merging wellness with functionality: North American deodorant trends
Deodorant innovations in North America are evolving toward wellness and skin care-focused solutions, syncing with consumers’ lifestyles and how they use the products. Innova Market Insights’...
Men’s care trends in North America: Exploring precision and sensory appeal
The North American market has created innovation opportunities to give the modern man a makeover that combines self-care, functionality, and a touch of exclusivity. Once limited to shaving products,...
Exosome skin care trends: Global market overview
Exosome technology is influencing the global skin care industry with its ability to support skin regeneration, repair damage, and enhance overall health. As natural messengers between cells, exosomes...
Top personal care trends 2025 in China
Personal care goes beyond routine, reflecting self-expression, well-being, and cultural identity. In China, the evolving landscape of personal care highlights the significance of blending tradition...
Global trends in peptides for hair care
The use of peptides, valued in skin care for their anti-aging and repairing properties, is expanding in hair care. Peptides address consumer demand for advanced solutions targeting hair strength and...
Gender-neutral fragrance trends in Europe
In Europe, gender-neutral fragrances are preferred for their universal appeal, reflecting a shift toward personal expression and inclusivity in everyday products. Innova Market Insights’ Innova360...
